![]() ![]() ![]() The Grammy Effect also plans to reach out into print, social media and outdoor, with a selection of executions featuring acts such as Beyonce and Daft Punk, and will also be offering “Unique social engagement opportunities” such as last year's unexpected bus takeover performance from Macklemore & Ryan Lewis. In a full circle moment, Swift presents West with the Video Vanguard Award at the 2015 MTV VMAs. The campaign in centred around three TV spots by O Positive films, which demonstrate the various ways in which this year's nominated artists have inspired music fans August 30, 2015: Taylor Swift Gives Kanye West VMA’s Vanguard Award. You might not have believed before that a man could legitimately headbang to Taylor Swift before, but you will after seeing this! A third ad, featuring Mr Happy himself, Pharrell Williams, will also be launched closer to the telecast next year. The first spot shows a selection of disparate karaoke fans singing along to Lorde's hit “Royals,” whilst the second clip features a metal head in a bus station banging his head along to a Taylor Swift song. Taylor Swift leaned into her Midnights era and Bejeweled aesthetic on Sunday night, attending the Grammys in a navy two-piece set. Taylor Swift has made a triumphant return to the Grammys While the singer hadnt attended the awards ceremony since 2016, she took the stage on Sunday, performing a medley of 'Cardigan,'. The campaign in centred around three TV spots by O Positive films, which demonstrate the various ways in which this year's nominated artists have inspired music fans. 17K views 4 years ago / hollywoodaffairs9882 Oops Taylor Swift unzipped the wrong part of her costume during a stop on her ‘Reputation’ tour and her reaction to the wardrobe malfunction. This probably has something to do with the viewership, which this year claimed 30.15 million viewers and 34 million social media impressions. Indeed, this year alone the Top 10 albums on the Billboard 200 were affected dramatically by the 56th Annual Grammy Awards, with eight of the Top 20 songs on the Digital Songs chart being performed live on the telecast. The campaign aims to posit the Grammys as “More than just an awards show,” and it's hard to argue with that statement given the effect they appear to have on consumers. Dubbed, “The Grammy Effect,” the campaign, which will be broadcast in the States on CBS, has been built around the idea that what happens on stage at the annual music awards show “Transcends the show itself, creating iconic music moments that ripple through all parts of popular culture.” TBWA\Chiat\Day LA has teamed up with The Recording Academy for the eighth year in a row to promote the Grammy Awards TBWA\Chiat\Day LA has teamed up with The Recording Academy for the eighth year in a row to promote the 57 th Annual Grammy Awards, which will take place at the Staples Centre in LA on the 8 th of February 2015.
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